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Streaming: The New Radio & We’re On It

Among the many benefits that streaming services affords to its patrons, none are as boundless and untamed as the ecosystem of playlists these platforms contain. There is a plethora of playlists for any...

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Meet The Spanking New $5.99 Feature at iTunes US

As you’ve probably noticed by now, iTunes has made several changes to the store in the US. One addition you may want to participate in is the $5.99 Albums feature. You will see this feature as a slider...

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Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall...

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iTunes Does Indie

As you’ve no doubt noticed by now, and as we’ve previously reported to you, iTunes in the U.S. has been making some changes. An addition we at the Orchard are especially excited about is the brand...

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Live In The Moment with Spotify’s Latest Updates

Streaming with Spotify has just made its largest application update in over a year with a few new and exciting additions to their mobile platform. This update not only provides users with algorithmic...

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5 Best Practices to Master Apple Music

We hope everyone has been enjoying the brand new Apple Music and exploring all of its exciting features. As with all new friends, it takes a little bit of time to get to know and understand how best to...

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Shazam Your Way Through Your Next Campaign

Shazam has been a staple on smartphones for years. For the best part of the last decade, people have been holding their phones in the air to discover what music was playing and Shazam has been there...

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What The #&@$ Do You Do, Sylvia?!?

Sylvia Medeiros Retail Marketing and Operations Manager, Brazil Joined The Orchard in April 2015 We know that our South American presence is a crucial branch of The Orchard tree, but what the #&@$...

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Apple Music Refresh, Apple Music Best Practices Refresh

Last week, Apple released its new iOS 10 and with it, the new version of Apple Music we’ve been waiting for. Never ones to wait when we can dive in full steam, we’ve gone through its sleek new...

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Spotify Best Practices: 4 New Tips to Strengthen Your Profile

Spotify is ever-evolving. As the service grows and users discover more and more content, the streaming giant is innovating ways in which artists can connect to fans and vice versa. As a result, Spotify...

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